Equus Series

is a social network for the blogger community that is based in part on interactions facilitated by a popular web widget that many members install on their blog. Bloggers sign up for free accounts on MyBlogLog and can initiate a blog community for one or more blogs they author. Other registered members can subscribe to these communities, effectively bookmarking them for future reading and sharing them with their own contacts.

Bloggers can then display widgets on their sites which show MyBlogLog online community members who have recently visited their page. MyBlogLog communities revolve around an individual blog registered by that blog's author. Communities that are particularly popular, have the most members or that are brand new are featured on the MyBlogLog Communities page. Members can also find communities via searches for key words or tags.

MyBlogLog members are displayed and searchable in a largely similar fashion to MyBlogLog communities. Featured, popular and new members are displayed on the MyBlogLog members page.